When I first saw a commercial for this I was struck by how it made the gadget seem like a life safer (like, literally- something that saves you from death) and how we've become a society chained to our technology.
Then I started telling a friend about this and, to illustrate, I tried to find the commercial I had seen. What I found was even better....
Billy couldn't find his smart phone! "Oh, no! I don't have my phone. I can't function!" he exclaimed and then he sat down and wept not knowing what to do without his phone to tell him.
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